PetPlate Holiday Run
- Brand
- PetPlate Co.
- Niche
- Pet E-commerce
- Deliverables
- 5 items
- Timeline
- 6 weeks
Objectives
- Own the Q4 gifting window for pet owners
- Ship daily content through the six-week sale period
- Segment gift guides by pet size and budget
- Keep winning creative running the full sale window
Strategy
The run treated the holidays as a six-week series. An advent unboxing format anchored organic. Gift guides segmented by pet size, then by budget, carried paid. Offer graphics rotated weekly to keep the sale window fresh without retiring the winning creative. Everything shipped daily for six weeks.
Campaign Gallery
Visual content created for this campaign
Advent unboxing series
What This Shows
A concept campaign built for a fictional brand to show the approach. No performance numbers are claimed.
This concept shows how a six-week sale window stays fresh: an advent format anchors organic while offer graphics rotate weekly on paid, so the winning creative never has to be retired. Built to post daily from first tease to final markdown.
Pipeline
Deliverables
- 24 advent unboxing videos
- 36 static sale graphics
- 9 segmented gift guides
- Email campaign assets
- Daily posting calendar
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